2020 is here! New year, new web design: the best New Year gift for your visitors and prospects.
Your site doesn’t provide value to visitors or it isn’t responsive? Then keep reading.
You probably don’t want to invest in a website redesign but believe us, you definitely need it. Appealing web design is a very beneficial investment in the long-term. Many of your user’s first impressions of your brand will be based on what they see on your website.
If you still need more inspiration about the redesign, there are some very good reasons why your website may need a refresh. Here are 5 of the strongest:
#1 Your Website Isn’t Mobile Friendly
Nowadays your prospects use their phones very often during the purchasing process. If your website isn’t mobile responsive, you’re losing leads and potential clients, as they’ll look elsewhere. It is very important to have an interactive website, so users can enjoy the user experience while searching for a product, sharing something with friends, etc.
83% of mobile users say that a seamless experience across all devices is very important.
#2 Your Brand Identity and Logo are Outdated
If you have attractive branding, it’s great. But your company’s brand identity should be consistent with your website. More so, if you’ve recently rebranded your company, you should update your website to showcase these changes.
The first reason company owners decide to refresh their website is outdated design. If you don’t want users to land on your website and leave it, then make sure you have taken all action to keep them,
When updating your website keep in mind a rebrand isn’t just about your logo or colors, it also includes the content and language used on your website. You don’t want people to land on a page and think it doesn’t look or sound like it came from the same company.
Practice shows, that users will most often choose to do business with a company that has a modern-looking, engaging, easily navigated website.
#3 You Want to Convert More Leads
All our efforts have one goal; to generate more leads and sales. You think that your website is fine, but it is still not converting prospects into leads or customers. This case will require revisiting your landing pages and calls-to-action (CTA) or even optimising conversion funnels in general, to see where they are falling short.
Maybe your landing pages are too complicated, the content is unclear, or people simply can’t find one when they need. Regardless, you should try to make the essential changes to pull users deeper into the sales funnel.
#4 The main goal of your website has been updated.
Your business grows, but your sales and marketing stay constant. Keeping your website connected with your new goals can be a hard task, but if you want to succeed in online platforms, it’s vital.
The best option is updating your website quarterly to make sure it’s actually walking hand in hand with your specific goals. For example, if your new goal is to provide more lead generation content, make sure you include CTAs on your homepage and other popular webpages.
#5 You Need a Better User Experience
Your website is your 24/7 salesman. It has the potential to be the most useful asset of your marketing efforts. So, make it user-friendly in all aspects.
UX is becoming increasingly essential in a website’s success. It’s all about the emotional experience that a visitor gets when navigates through your website.
A website that doesn’t have easy navigation will leave a bad taste in your visitor’s mouth and will cost you many leads. If your website is full of bad UX practices, you should look into a website redesign that focuses on creating a more pleasant experience. To improve your UX start from understanding your users’ behavior, define the goal of your website and what action you want your visitors to complete.