Hearing Aid Source is an independent, family-owned hearing aid clinic that provides anything from custom fittings to consultations for locals with hearing impairments. Ease of accessibility to health is important to every individual, which is why our focal point for the project was to be as clear and informative as possible. This included developing a website that is easy to navigate all of Hearing Aid Source’s services and products, along with contact information in easily visible locations. We also integrated an easy hearing quiz for visitors to identify if they have the need for a hearing aid. The overall design of the website aimed to be clean and simple by utilizing white and red as the predominant colors in accordance with their logo. Afterwards, we implemented SEO best practices to boost the website’s organic visibility. This included optimizing all web pages to meet our recommended word limit and content quality standards.
Making it work on all devices
Establishing an evident social presence through effective social media marketing was the next step. We took into account Hearing Aid Source’s target audience which is specific to the local adult and elderly community. Keeping this in mind, we tailored a social media strategy, along with social advertisements, that appealed to their target demographic with informative and insightful content. Additionally, our marketeers launched effective Google Ads campaigns to expand the online reach of Hearing Aid Source’s services and products.
Hearing Aid Source entrusted its clinic’s entire marketing strategy to Digilite and continues to see the upwards growth each day.