The Holiday season is the most wonderful time of the year and a great opportunity to shine a light on your businesses.
Are you looking for tips to improve your holiday campaign?
To help businesses have a happy holiday, the author and marketing expert Mari Smith has shared her top tips on how to be successful this season. Here is what Mari had to say.
#1 Have a clear goal and decide what you want to achieve
Before you do anything, you need to outline your goals and what it is you want to achieve with your campaign. This goes for any sort of advertising, and not just what you do at the holidays; otherwise, you just have a bunch of tactics that are trying to get attention but aren’t really tied to an overall strategy or goal. And without that goal in mind, you can’t have real success.
#2 Create a content calendar and work backward from major dates
Proper planning is going to make or break your campaign, so mark out key dates in advance and work backwards in order to figure out timelines and deadlines. Create a spreadsheet with a column for each day and then a row for each marketing channel. Even if it doesn’t have a lot of detail, it’ll give the team an overview at a glance. Then you can have specific dates highlighted in order make sure you hit all your deadlines.
#3 Decide what to measure
You should judge the success of your marketing efforts based on what you were trying to achieve. If your aim was to get more sales at a physical location, then the cash register will tell the tale. But if you were trying to increase general brand awareness, then you’re going to be measuring things like email signups and traffic to your website.
#4 Have fun with images
A great way to get your Facebook Page noticed during the holidays is to do something fun with your cover image. For example, change it each day and make it like an advent calendar. Another thing is to try a bit of humour. When people are in a good mood, they’re more likely to spend. So make your marketing messages entertaining, lighthearted and humorous.
#5 Think like a person, not a marketer
Regardless of what kind of business you’re in, the key is to realize that people are on Facebook for personal reasons. Nobody wakes up in the morning, looks at their phone and says, “Gee, I wonder what some big brand is doing today on Facebook.” They’re checking to see what’s happening in their friends’ lives. So when writing posts or creating ads, make sure you’re contributing positively to their day and their experience on Facebook.
And finally, I’d like to share WestJet’s Christmas miracle campaign ad that has touched to all people’s sensitive cords.
Thanks to a team of merry WestJetters and the power of technology, we’ve learned that miracles really do happen.