Accounts use third-party apps to artificially grow the number of followers. Every day people come to Instagram to have real experiences, including genuine interactions. Instagram should ensure these experiences aren’t disrupted by inauthentic activity.
Starting from November 19, Instagram will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity.
It built machine learning tools to help identify accounts that use these services and remove the inauthentic activity.
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This type of behavior is bad for the community, and third-party apps that generate inauthentic likes, follows and comments violate Instagram’s Community Guidelines and Terms of Use.