The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.
And consequently staying on top of Marketing trends and tactics is always essential for Digital Marketers.
Nowadays marketing conferences are a great way to stay connected to changes in the industry, but new changes are happening every day. You can turn to YouTube to keep yourself posted, informed and inspired.
To save you time, we have compiled the best 6 YouTube channels for Social Media Marketers.
#1 MOZ: When You Want Play-By-Play
Moz is a search engine optimization (SEO) consulting company, so naturally, they specialize in using SEO for business. For those who don’t have the time, the software company’s YouTube channel offers “The Moz Daily SEO Fix”—quick one to two-minute tutorials on topics like how to identify keyword search opportunities and SEO tips for images.
Their Whiteboard Friday series, in particular, goes over common marketing problems and how to address them.
This Whiteboard Friday video discusses how to address some of the most irritating problems with SEO, and why they even exist.
#2 TED Talks: When You Want To Be Inspired
TED Talks are a popular favorite and a go-to source for work-day inspiration.
These videos cover everything from industry specifics and creativity to productivity and positive inspiration for the workday. Also, from human existence to what’s it like to be a prisoner in North Korea.
With such a broad range of topics—delivered by powerful presenters—TED Talks is one of the best places to get inspired.
#3 HootSuite: When You Want To Learn Social Marketing Tips, Strategies, and Advice for Any Skill Level
Hootsuite is where you’ll find social media education for beginners to expert social media practitioners. For example, if you’re just starting to use social media for business, HootSuite offers an introduction video course:
HootSuite also covers more advanced social media tactics, like social selling and social advertising.
#4 Video Influencers: When You Want To Learn Ways To Win With Social Video
Spending on social video advertising grew 130 percent in 2017 with no signs of slowing down—it’s also one of the social media trends for 2018.
Video Influencers is your go-to source for tips for social media marketing with video. Videos are hosted by Sean Cannell and Benji Travis, who both have backgrounds in video and now are full-time YouTubers!
This channel digs into YouTube and video marketing strategies, reviews the latest in video gear, and features interviews with social media leaders like Gary Vaynerchuk.
#5 Hubspot: When You Want To Multi-Task
Hubspot is an all-around great resource for marketers, and their YouTube channel is just as helpful. Their videos cover everything from developing marketing plans to event planning, and marketers will even be able to find keynote videos from their conferences. This playlist is perfect for longer videos to play while multitasking.
In this video, Mike Troiano, CMO of Actifio, speaks about using brand positioning to tell a story that resonates with consumers and provides a collective emotional response.
#6 Behind The Brand: When You Want To Hear From Experts
Behind the Brand is a very inspiring source to have a chance to listen to the experts’ successful stories, to listen to professional advice right from the experts’ mouths․ This channel’s a great place to learn from the success of others.
In this clip, host Bryan Elliott discusses what to do when great ideas take longer than you expected to work.
Finally: It’s vital your marketing remains consistent, personalized, trackable and impactful across every channel.
And these mentioned Marketing channels are informative and inspirational, giving you the opportunity to keep up with the latest marketing trends from the comfort of your desk.
Enjoy watching and learning!